Language: It doesn’t meant what you think it means

This reminds me of those cell phone and cable data plans that are “unlimited” until you hit the limit. This is the current promotion on Best Buy’s website:

Screen shot 2009-12-15 at 9.27.50 AM

For those who might not be able to see the image it says “99¢ SHIPPING ON ALL PRODUCTS * Exclusions apply.”

Aha. “All products” does not in fact mean “all products.”

 

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